Gone are the days when mobile phones come in handy only for voice calling and texting. Smartphones have now become an integral part of human lives. They have become the go-to options for carrying out our day to day tasks. People rely on entertainment as a source of relaxation after a hectic day’s work. With the emergence of mobile apps, entertainment is no longer limited to fixed time slots. Mobile apps bring everything to your fingertips. These apps let you binge-watch your favourite movies, episodes of your favourite shows with a few taps. Sports enthusiasts can catch all the live action of their favourite sports within the app.
Although web versions are available, mobile apps are the preferred ones due to their accessibility and ease of use. Mobile app technology helps create digital solutions in the media and the entertainment industry. Popular entertainment mobile applications such as Amazon Prime, Netflix, Disney+ Hotstar are in high demand. In this article, we bring various means by which mobile apps are revolutionising the media and the entertainment industry.
Adapting the recent trends
In the entertainment industry, companies must keep track of the changing trends. It helps businesses to reach a broad audience. Entertainment apps have a separate section dedicated to tracking trends. Users can keep a close watch on the section to know the latest movies, games, music and more. These apps even place upcoming releases that will stream on the app upon opening it.
Increased user engagement
The entertainment apps keep the users engaged as they offer a variety of fresh, quality content all the time. The apps offer a platform for users to interact with their favourite celebrities. The increased engagement drives more people towards the social media apps, linked to the app.
Offer a Holistic Platform
Entertainment mobile applications form a holistic platform, featuring movies, music, gaming and more. The apps have become the go-to platforms for artists to showcase their talent and create a fanbase. The online video streaming apps gave a platform to budding and young artists to showcase their talent. These apps also helped many artists and raw talent get recognition and fame within a short time.
Brand promotion
An entertainment application is an effective means to promote the brand digitally. As the majority of the users rely on smartphones, there are higher chances of engagement with the app and in turn, the brand. It offers ideal means to reach a potentially large audience and a wonderful route to generate revenues.
Information resource
Entertainment apps have become a great resource for authentic and detailed information. From the latest news, movies, songs and celebrity updates, users get everything with a single tap. Push messages play a great role in keeping the users informed about the latest blogs, articles, videos, etc.
Gaming and Music
There was a time when music was restricted to CDs, cassettes and radio. But now, you can access everything in the mobile apps themselves. All you need to do is download the relevant music app from the online store like Play Store or Apple’s App Store and enjoy music on the go. Some of the popular music apps include Saavn, Wynk, Spotify, Gaana and more.
Personalised content
Entertainment mobile apps gain insights after a study of the user’s response to its features and functionalities. It, in a way, helps them serve personalised content to the users as per their preferences. It also enhances the user experience and, in turn, user engagement.
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Social media integration
In the digital era, people spend a significant amount of time online on social media platforms. They waste no time sharing content on these platforms when they find it interesting enough. Entertainment apps with social media integration enable users to share the content with a brand tag. It is the best way to gain a customer base and recognition in the entertainment industry.
Conclusion
The advent of mobile apps has created a new dimension in the media and the entertainment industry. They are for sure the next big thing in the future in the media and entertainment space. With IoT (Internet of Things), Augmented reality, and virtual reality, it is only a matter of time before entertainment applications draw the audience in huge numbers.
